"The Art Of The Modern Movie Trailer"

One of the most important features of a trailer is the soundtrack, it affects the pace of the trailer and when done correctly it can have a very emotional impact on the audience. Sometimes if a piece of soundtrack is found to have a very profound effect in a trailer, it ends up being re-used.                      
An example, of this is the piece by David Gale which is used in many modern trailers, such as The Artist, Munich and The Iron Lady.



In more modern trailers, "studies [have shown] that the average of a shot in a film ova been shrinkng every single year". This change can be seen in the trailer, where the number of jump cuts have dramatically increased.

An example, of this is can be seen in the trailer for Guardians of the Galaxy 2, which uses a large volume of jump cuts to show the processing action in the film. In most trailers, especially from the action genre, large volumes of jump cuts are used to portray how fast paced it is.

 

Terminology

The Turn Line - when the music stops or becomes quieter, so that he dialogue - which is usually one or two lines between characters - can be heard. This is the point of the trailer where it turns towards more action or shows the comedic side.

An example, of a turn line can be seen in the trailer for Being Charlie, the most noticeable turn line is at 0:56. In this trailer, the change in the tempo of the music gives it a more melancholy atmosphere and changes the speed of the trailer. Similar to most trailers, Being Charlie uses a turning point to illustrate an event in the film that changes the course of events for the characters.



The Rise - the final of the trailer, which the trailer usually builds for, this normally happens after the turn line.

An example, of the rise is seen in Kong Skull Island, throughout the trailer there is high speed action which lots of explosions and CGI. The rise of the trailer begins with moment of silence, it helps to build the tension, the trailer ends with a short glimpse of the threat in the film. Similarly, to most trailers the crescendo of the trailer is one of the quiet points in the action trailer, it however, has the most effect on the audience.



The Hits - the dramatic booms, which is found in most trailers.

An example, of this can be seen in the trailer for Guardians of the Galaxy, whilst hits are used throughout towards the end of the trailer, from around 1:46 onwards, louder music begins which are accompanied with larger hits. Similarly, with most other trailers hits aren't used throughout or overused, but they are used more often than other trailers that aren't from the action genre.


The Button - the scare or joke at the end of the trailer, usually after the main title, it ends the trailer with a bang or laugh.

An example, of this is in the trailer for Fantastic Beasts and Where to Find Them, which ends with a laugh rather than a bang. It uses humour to end the trailer with something that the audience and remember, it brings a lighter and more uplifting end. With most trailers, that aren't part of the horror genre, it will end with a laugh.



(All information used can be found on http://www.npr.org/sections/monkeysee/2012/01/15/145227280/the-art-of-the-modern-movie-trailer)