Developing ideas for production company

When developing ideas for a production company logo, I decided to search both words in order to gain an understanding of connotations associated and then be able to develop ideas. This meant that I would be able to develop initial ideas which can be closely linked to my companies name and therefore be more memorable and appealing to my audience. 

To make sure that my ideas were relevant and appropriate to the current market, I compared it to current companies who may have similar elements to mine, this means that I could develop ideas whilst making it look more professional.  

When considering Lullaby, my research found the use of a night sky and clouds as creating relevant connotations. This led to my second idea, of having a night sky coming out of a camera. In order to illustrate the idea of my company already being in existence, and therefore having experience in creating other films, I decided to use a retro camera outline rather than a more modern camera. This can similarly be seen in previous research into Avesta Films which uses a retro camera. However, in order to make my logo unique with a professional style and still conform to the connotations, I decided to combine the ideas and use the retro camera as projecting the night sky. 

When audiences are remembering the name of my company, I decided that I wanted the main focus to be on Lullaby, and therefore, when creating other ideas I focused more on this aspect then on the production side. One of the main connotations that I found was one young children and babies, therefore, I wanted the logo to be relevant to this. One of the easiest objects that I found to be relevant was a mobile that  is used to help young children sleep, this idea correlates with the idea of a lullaby used to calm children. Due to having a colourful background, I decided to use black and white font so that it didn't become confused with the background and make it seem to busy.

Another idea in correlation with a lullaby, was the use of a book. This also helped with the idea of wanting to make then company seem older and therefore have the stronger idea of the company being experienced. I used this image, because it could have correlations of dreams and a night sky which brings a stronger link with lullaby.